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REVShare Names Greg Richardson as Director, Latino Business Development; Hispanic Marketing Expert Joins America's Largest CPA Television Advert
Temecula, CA January 9, 2007 -- Greg Richardson has joined REVShare, television's largest Cost-per-Action (CPA) advertising Network, as Director, Latino Business Development, it was announced today. He will report to Alain Jourdier, Vice President, Marketing and Communications.
In his new role, Richardson will oversee new business outreach and acquisition on behalf of the company. He is charged with outreach to the Latino marketplace including growing REVShare's relationships with key Latino agencies.
Richardson's experience with the U.S. Latino market began with internships at TNT Latin America and The Carter Presidential Center's Latin America and Caribbean Program, early in his career. Later, he served in two diplomatic missions. The first was at the Argentinean Consulate in Atlanta conducting analyses of U.S. markets for Argentinean business interests. Then during the early NAFTA period at the U.S. Consulate in Guadalajara he conducted market analyses for U.S. businesses.
Upon returning to the U.S., he successfully developed U.S. Hispanic clientele for two service organizations via comprehensive marketing communications strategies and community-focused organizing.
"Greg's specialized background and strong connection to the Latino business community make him the perfect candidate to grow REVShare's relationships and profile in this increasingly important business sector," said Jourdier. "We look forward to expanding REVShare's Latino outreach under Greg's stewardship and welcome him to our company."
Richardson also has many years of experience in TV advertising copy testing. In that role he derived forecasting and calibration models for several advertising measurement products, among other related activities.
He speaks fluent Spanish and holds a Master's degree in Sociology from Georgia State University and a BA in broadcast journalism. Richardson can be reached at (800) 819-9945 ext. 495.
About REVShare:
REVShare has specialized in Cost-per-Action (CPA) television advertising since 1989. The company has relationships with more than 1,200 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.
REVShare saves its ad clients thousands and provides trackable, proven results as well as solid sales lead generation.
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